Social Media Manager

As Social Media Manager you will shape our brand's social media strategy, plan the campaigns we run and take ownership of managing all of our social media accounts. You will create content tailored to our audience's needs and work on projects that grow our following and drive engagement.

Duties and Responsibilities:

• Manage our brand's social media accounts and develop content strategies
• Design and publish engaging content across social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
• Plan and run social media campaigns and analyse their performance
• Analyse the target audience and develop content and advertising strategies accordingly
• Follow social media trends and put forward creative, innovative content ideas
• Develop strategies to strengthen the brand's digital presence
• Manage social media advertising campaigns and monitor budgets
• Engage with our followers, responding to comments and messages
• Prepare social media performance reports, carry out analysis and present findings to senior management on a regular basis
• Conduct competitor analysis and continuously refine social media strategy

Qualifications We Are Looking For:

• A bachelor's degree in marketing, communications, digital media or a related field
• At least 2 years' experience in social media management and digital marketing
• Advanced command of social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.)
• Strong social media content creation and copywriting skills
• Experience with digital advertising (Google Ads, Facebook Ads, Instagram Ads, etc.)
• Analytical thinking and the ability to make data-driven decisions
• Knowledge of SEO, content strategy and digital marketing tools (Hootsuite, Buffer, Google Analytics, etc.)
• Strong written and verbal communication skills
• Creative, innovative, detail-oriented and a natural team player

Preferred Qualifications:

• A basic working knowledge of graphic design and video editing (Adobe Photoshop, Canva, Premiere Pro, etc.)
• Familiarity with email marketing and automation tools
• Experience in influencer relations and influencer marketing
• A good level of English (preferred)
• Knowledge of SEO and SEM